Calling an end to “SEO” as a buzz-word
OK, as from this point I’m calling it out of fashion to use “SEO” as a buzz-word. (I know it should have been called long ago, but hey, we all got distracted by “Web 2.0″) So can we please stop throwing it around like its.. well.. going out of fashion.
The reason that I’m bringing this up is because this is something I see quite often with clients who don’t have a clue about the Internet and doesn’t like new design trends and as a result keep the companies they represent in the dark ages.
Wait, let me give you some background information about myself. I started out in the industry as a SEO consultant for a online casino company. So for the 1st 6 months of my web career, I did everything in my power to rank high, and let me tell you the main thing I’ve learned:
Good content structured in a proper HTML document (which is W3C compliant) will do wonders in search engines.
We easily forget that even though we would like our sites to rank well in search engines, the visitors to our site is real people like you and me, and the chance of them returning is a lot better if the site contains good copy that wasn’t raped with bold and italics and id the site was esthetically pleasing… and this is something that gets dumped daily as a result of “SEO”.
I want to give you real world examples.. but I like my job 
I’m sure that if you have been in this industry for longer than a year you will have some examples of your own…
Posted in This and That, Web Philosophy |
January 7th, 2008 at 6:37 pm
A lot of clients are too clueless about er, SEO to know the diff between paid listings and organic listings, so trying to explain the basics is hard enough.
I think that like you said, they hear about ‘SEO’ and they use it without really knowing what it actually is. And also, with blackhat and other spammy opportunists, real SEO is becoming rarer, and keyword stuffing and shit like that is becoming the ‘neuvo SEO’.
May 20th, 2008 at 11:58 pm
Lol, I hear you. And you have a good point there.